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Articles in journals (1):
Annika H. Holmbom, Tomas Eklund, Barbro Back,
Customer Portfolio Analysis Using the SOM
.
International Journal of Business Information Systems
8(4), 396–412, 2011.
Articles in proceedings (6):
Annika H. Holmbom, Tomas Eklund, Barbro Back,
A Weak‐Form Expert Evaluation of Customer Profiling Models
. In: Jan Devos, Steven De Haes (Eds.),
ECIME 2014 8th European Conference on IS Management and Evaluation ECIME 2014 Ghent, Belguim
, 1–8, Academic Conferences and Publishing International Limited, Reading, UK, 2014.
Annika Holmbom, Samuel Rönnqvist, Peter Sarlin, Tomas Eklund, Barbro Back,
Green vs. Non-Green Customer Behavior: A Self-Organizing Time Map Over Greenness
. In: Wei Ding, Takashi Washio (Eds.),
IEEE 13th International Conference on Data Mining Workshops
, IEEE International Conference on Data Mining, 1–7, IEEE, 2013.
Annika Holmbom, Peter Sarlin, Zhiyuan Yao, Tomas Eklund, Barbro Back,
Visual Data-Driven Profiling of Green Consumers
. In:
Proceedings of the International Conference on Information Visualization
, 291–298, IEEE, 2013.
Zhiyuan Yao, Annika Holmbom, Tomas Eklund, Barbro Back,
Combining Unsupervised and Supervised Data Mining Techniques for Conducting Customer Portfolio Analysis
. In: Petra Perner (Ed.),
Advances in data mining, applications and theoretical aspects
, Lecture Notes in Computer Science 6171, 292–307, Springer Berlin Heidelberg, 2010.
Annika H. Holmbom, Tomas Eklund, Barbro Back,
Produktsegmentering med hjälp av den självorganiserande kartan
. In: Barbro Back, Ville Leppänen (Eds.),
Tietojenkäsittelytieteen päivät 2009
, Turku Centre for Computer Science, 2009.
Annika Holmbom, Tomas Eklund, Barbro Back,
Customer Portfolio Analysis using the SOM
. In:
19th Australasian Conference on Information Systems, ACIS 2008
, 1–11, ACIS, 2008.
Chapters in edited books (1):
Hannu Vanharanta, Camilla Magnusson, Kari Ingman, Annika H. Holmbom, Jussi Kantola,
Strategic Knowledge Services
. In: Jussi Kantola, Waldemar Karwowski (Eds.),
Knowledge Service Engineering Handbook
, 529-557, CRC Press, Taylor and Francis Group, 2012.