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The Role of Organizational Strategy in the User-centered Design of Mobile Applications

Eyal Eshet, Mark de Reuver, Harry Bouwman, The Role of Organizational Strategy in the User-centered Design of Mobile Applications. CAIS 40, 315–331, 2017.

Abstract:

Gathering insights on users and the contexts they use mobile applications is at the core of the user-centered design
(UCD). Organizations find it strategically important to efficiently and effectively use these insights. With the
proliferation of mobile applications, gaining timely and relevant insights is increasingly challenging due to the
heterogeneous and dynamic context of use, the abundant availability of information on use behavior and the intense
time constraints imposed by the highly competitive mobile market. This paper develops a research model that
considers strategy foci as motivators that affect the efficient and effective use of insights on users and context in
design practices. We examine the mediating effects of UCD resources, such as time and financial constraints,
organizational practices, and UCD competence. To test the model, we conducted a survey with 100 mobile
practitioners and used PLS to estimate the model. The model shows that focus on an innovation strategy both directly
and indirectly affected data use on user and their context (i.e., mediated by organizational practices and UCD
competence) in design practices. Strategies with a focus on cost had no direct effect on the use of user insights but
led to negative impacts on UCD competence and organizational practices.

BibTeX entry:

@ARTICLE{aconv28656,
  title = {The Role of Organizational Strategy in the User-centered Design of Mobile Applications},
  author = {Eshet, Eyal and Reuver, Mark de and Bouwman, Harry},
  journal = {CAIS},
  volume = {40},
  publisher = {Association for Information Systems (AIS)},
  pages = {315–331},
  year = {2017},
  keywords = {IS Development, Organizational Strategy, Mobile Applications, Interaction Design, Survey},
  ISSN = {1529-3181},
}

Belongs to TUCS Research Unit(s): Institute for Advanced Management Systems Research (IAMSR)

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