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Factors Influencing the Adoption of Mobile Services “Consumers’ Preferences” Using Analytic Hierarchy Process

Shahrokh Nikou, Jozsef Mezei, Harry Bouwman, Yong Liu, Factors Influencing the Adoption of Mobile Services “Consumers’ Preferences” Using Analytic Hierarchy Process. In: Gyula Sallai (Ed.), Innovative ICT Applications Emerging Regulatory, Economic and Policy Issue, 47-59, EconStor, 2011.

Abstract:

The rapid and widespread development of innovations in mobile services is changing societies and improving lives around the world. Due to the lagging adoption, many of these new innovations have yet failed to generate revenue that was expected by mobile network operators, application and content developers. There are several factors which are affecting the service adoption by consumers. This study aims to provide practitioners and academics, an insight on what consumers’ preferences are by using an Analytic Hierarchy Approach (AHP), and to identify factors influencing the adoption of the mobile services. In this study we have considered Payment Mode, Functionality, Added Value and PQCP (perceived quality, cost and performance) as the main service adoption factors. The survey results indicated that Functionality is the most important influencing factor for the respondents, followed by Added Value, PQCP and Payment Mode

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BibTeX entry:

@INPROCEEDINGS{bShMeBoLi11a,
  title = {Factors Influencing the Adoption of Mobile Services “Consumers’ Preferences” Using Analytic Hierarchy Process},
  booktitle = { Innovative ICT Applications Emerging Regulatory, Economic and Policy Issue},
  author = {Nikou, Shahrokh and Mezei, Jozsef and Bouwman, Harry and Liu, Yong},
  editor = {Sallai, Gyula},
  publisher = {EconStor},
  pages = {47-59},
  year = {2011},
  keywords = {AHP, Mobile Services, Consumers' Preferences},
}

Belongs to TUCS Research Unit(s): Mobile Commerce

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