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A Chromatic Odyssey: Exploring the meaning of colour in traditional and electronic commerce

Malin Brännback, Jani Salonen, A Chromatic Odyssey: Exploring the meaning of colour in traditional and electronic commerce. In: Christer Carlsson, Eriksson Inger (Eds.), Global&Multiple Criteria Optimization and Information Systems Quality, Åbo Akademi Press, 1998.

BibTeX entry:

@INBOOK{cBrSa98a,
  title = {A Chromatic Odyssey: Exploring the meaning of colour in traditional and electronic commerce},
  booktitle = {Global&Multiple Criteria Optimization and Information Systems Quality},
  author = {Brännback, Malin and Salonen, Jani},
  editor = {Carlsson, Christer and Eriksson Inger},
  publisher = {Åbo Akademi Press},
  year = {1998},
}

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