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Mixed Method Research: Combining Mobile Log Data and Questionnaires

Harry Bouwman, Mark De Reuver, Shahrokh Nikou, Mixed Method Research: Combining Mobile Log Data and Questionnaires. In: Leibniz Gemeinschaft (Ed.), 24th European Regional ITS Conference, Florence, Italy, 20th-23rd October 2013, 24th European Regional Conference of the International Telecommunication Society, Florence, Italy, 20-23 October 2013, 1–10, ECONSTOR, 2013.

Abstract:

In this paper we will discuss the potential of mixed method research for understanding consumer
behavior in making use of mobile apps and the possible impact on their daily life.

BibTeX entry:

@INPROCEEDINGS{inpBoDeNi13a,
  title = {Mixed Method Research: Combining Mobile Log Data and Questionnaires},
  booktitle = {24th European Regional ITS Conference, Florence, Italy, 20th-23rd October 2013},
  author = {Bouwman, Harry and De Reuver, Mark and Nikou, Shahrokh},
  series = {24th European Regional Conference of the International Telecommunication Society, Florence, Italy, 20-23 October 2013},
  editor = {Gemeinschaft, Leibniz},
  publisher = {ECONSTOR},
  pages = {1–10},
  year = {2013},
  keywords = {Mixed methods, Log data, Actual use, Smartphone},
}

Belongs to TUCS Research Unit(s): Institute for Advanced Management Systems Research (IAMSR)

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