Where academic tradition
meets the exciting future

You are here: TUCS > PUBLICATIONS > Publication Search > Analyzing Mobile Phone Use: Th...

Analyzing Mobile Phone Use: The Adoption of Technologies and Services by Young People

Anita Gajurel, Jarno Kankaanranta, Arho Suominen, Analyzing Mobile Phone Use: The Adoption of Technologies and Services by Young People. In: The 21st International Conference on Management of Technology (IAMOT 2012), 1–12, International Association for Management of Technology, 2012.

Abstract:

The study focuses on the mobile phone and mobile service adoption among young male consumers. The study compares two data sets; a data based on an online survey of male university students between the ages of 18 - 30 and a previously gathered dataset by Autio and Wilska (2001) Previous data was re-examined with a categorical approach to the data, which suggested, that young male consumers are a relatively homogenous group. In addition, new data on the male student group, regarded as an early adopter group, suggested that young consumers are a conservative mobile phone user group. Although hypothesized to be early adopter group, the majority of the respondents only spend a modest amount to monthly mobile expenses and most of them have not bought applications to a smart phone at their use. Comparing the datasets, during the last 10 years the use of mobile phones has changed. The mobile phones have become a more integral part of the life of a young consumer. However, results suggest young consumers to be a homogenous and conservative consumer group.

BibTeX entry:

@INPROCEEDINGS{inpGaKaSu12a,
  title = {Analyzing Mobile Phone Use: The Adoption of Technologies and Services by Young People},
  booktitle = {The 21st International Conference on Management of Technology (IAMOT 2012)},
  author = {Gajurel, Anita and Kankaanranta, Jarno and Suominen, Arho},
  publisher = {International Association for Management of Technology},
  pages = {1–12},
  year = {2012},
  keywords = {Mobile  phones,  Mobile  services,  Young  consumers,  Categorical  Principal  Components},
}

Belongs to TUCS Research Unit(s): Software Development Laboratory (SwDev)

Edit publication