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Revenue Models of Application Developers in Android Market Ecosystem

Sami Hyrynsalmi, Arho Suominen, Tuomas Mäkilä, Antero Järvi, Timo Knuutila, Revenue Models of Application Developers in Android Market Ecosystem. In: Michael Cusumano, Bala Iyer, N. Venkatraman (Eds.), ICSOB 2012, LNBIP 114, 209–222, Springer, Heidelberg, 2012.

http://dx.doi.org/10.1007/978-3-642-30746-1_17

Abstract:

Mobile application ecosystems have growth rapidly in the past few years. Increasing number of startups and established developers are alike offering their products in different marketplaces such as Android Market and Apple App Store. In this paper, we are studying revenue models used in Android Market. For analysis, we gathered the data of 351,601 applications from their public pages at the marketplace. From these, a random sample of 100 applications was used in a qualitative study of revenue streams. The results indicate that a part of the marketplace can be explained with traditional models but free applications use complex revenue models. Basing on the qualitative analysis, we identified four general business strategy categories for further studies.

BibTeX entry:

@INPROCEEDINGS{inpHySuMxJxKn12a,
  title = {Revenue Models of Application Developers in Android Market Ecosystem},
  booktitle = {ICSOB 2012},
  author = {Hyrynsalmi, Sami and Suominen, Arho and Mäkilä, Tuomas and Järvi, Antero and Knuutila, Timo},
  volume = {114},
  series = {LNBIP},
  editor = {Cusumano, Michael and Iyer, Bala and Venkatraman, N.},
  publisher = {Springer, Heidelberg},
  pages = {209–222},
  year = {2012},
  keywords = {mobile ecosystem, Android Market, revenue model, business model},
}

Belongs to TUCS Research Unit(s): Software Development Laboratory (SwDev)

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