• TUCS Publication Series
• How to Publish in TUCS Series
• Publication Search
• Publication Graph
• Publication Input
• Publication Input Guide
• JuFo Browser

Barrier to Online Bookings: Lack of Trust in Online Skills

Jonna Järveläinen, Barrier to Online Bookings: Lack of Trust in Online Skills. In: Scandinavian approach to IS research?: 26th Information Systems Research Seminar in Scandinavia, August 9 - 12, 2003, Haikko Manor, Finland, Department of Information Systems Science, Helsinki School of Economics and Business Administration, 2003.

Abstract:

Unfamiliar vendors as well as insecure transactions and personal information have been presented to be the most important reasons why consumers do not choose to buy products from the Internet. However, with reliable companies operating online and offline, secure transactions
in addition to guaranteed information privacy, other barriers exist. Approximately 2500 customers of a passenger cruise company answered a Web survey, which was used to test hypotheses based on media richness theory, revealed that one major barrier could also be lack of
trust in customer’s own online skills.

Files:

Full publication in PDF-format

BibTeX entry:

@INPROCEEDINGS{inpJarvelainen03c,
  title = {Barrier to Online Bookings: Lack of Trust in Online Skills},
  booktitle = {Scandinavian approach to IS research?: 26th Information Systems Research Seminar in Scandinavia, August 9 - 12, 2003, Haikko Manor, Finland},
  author = {Järveläinen, Jonna},
  publisher = {Department of Information Systems Science, Helsinki School of Economics and Business Administration},
  year = {2003},
  keywords = {electronic commerce, travel industry, barriers to online booking, trust},
}

Belongs to TUCS Research Unit(s): Network Economics Institute

Edit publication