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Towards an Understanding of Trust in B2C e-Service Relationships
Matti Mäntymäki, Towards an Understanding of Trust in B2C e-Service Relationships. In: In The 30th Information Systems Research Seminar in Scandinavia (IRIS30), Tampere, Finland, Aug 11-14, 2007 , 2007.
BibTeX entry:
@INPROCEEDINGS{inpMantymaki07a,
title = {Towards an Understanding of Trust in B2C e-Service Relationships},
booktitle = {In The 30th Information Systems Research Seminar in Scandinavia (IRIS30), Tampere, Finland, Aug 11-14, 2007 },
author = {Mäntymäki, Matti},
year = {2007},
}
Belongs to TUCS Research Unit(s): Network Economics Institute