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The Role of Post-Adoption Phase Trust in B2C E-Service Loyalty: Towards a More Comprehensive Picture

Matti Mäntymäki, The Role of Post-Adoption Phase Trust in B2C E-Service Loyalty: Towards a More Comprehensive Picture. In: In the Proceedings of the 7th IFIP Conference on E-business, E-Services and E-Society (I3E 2007), Wuhan, China, Oct 10-12, 2007., 2007.

BibTeX entry:

@INPROCEEDINGS{inpMantymaki07b,
  title = {The Role of Post-Adoption Phase Trust in B2C E-Service Loyalty: Towards a More Comprehensive Picture},
  booktitle = {In the Proceedings of the 7th IFIP Conference on E-business, E-Services and E-Society (I3E 2007), Wuhan, China, Oct 10-12, 2007.},
  author = {Mäntymäki, Matti},
  year = {2007},
}

Belongs to TUCS Research Unit(s): Network Economics Institute

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