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The Diffusion of Mobile Social Network Service in China: The Role of Habit and Social Influence

Shahrokh Nikou, Harry Bouwman, The Diffusion of Mobile Social Network Service in China: The Role of Habit and Social Influence. In: Roy Sterritt (Ed.), 2013 46th Hawaii International Conference on System Sciences, 1073–1081, IEEE Computer Society, 2013.

Abstract:

The present paper aims to investigate Chinese
users’ behavior toward adoption of mobile social
network services. Based on a sample of 336
respondents who use the most popular mobile social
network services (Tencent QQ) in China, structural
equation modeling analysis suggests that, use
context, habit, social influence, critical mass and ubiquitousness of social network service make
unique contributions to our understanding of mobile social network service acceptance behavior.

BibTeX entry:

@INPROCEEDINGS{inpNiBo13a,
  title = {The Diffusion of Mobile Social Network Service in China: The Role of Habit and Social Influence},
  booktitle = {2013 46th Hawaii International Conference on System Sciences},
  author = {Nikou, Shahrokh and Bouwman, Harry},
  editor = {Sterritt, Roy},
  publisher = {IEEE Computer Society},
  pages = {1073–1081},
  year = {2013},
  keywords = {Mobile Social Network Services, Tencent QQ, User Intention, Social Influence, Use Context},
}

Belongs to TUCS Research Unit(s): Institute for Advanced Management Systems Research (IAMSR)

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