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Mobile Social Network Services: Chinese Users’ Adoption Patterns

Shahrokh Nikou, Jie Guo, Harry Bouwman, Mobile Social Network Services: Chinese Users’ Adoption Patterns. In: Eusebio Scornavacca (Ed.), Proceedings 11th ICMB 2012, 2012 International Conference on Mobile Business, 217–228, TuDelft, 2012.

Abstract:

Recent technological advancement in Telecommunications industry has enabled service providers and application developers to offer some of their services which used to be solely PC based for mobile devices as well. Given the prevalence of mobile data services, specifically mobile social network services, and application-stores such as Market (Andriod) and AppStore (Apple), it is crucial to understand user behaviour toward mobile service diffusion. The present study aims to investigate Chinese users’ behaviour toward mobile social network services, based on a sample of 212 respondents who used the most popular mobile social network services such as Tencent QQ in China. Our analysis suggests that each construct, perceived enjoyment, social influence, critical mass and mobile accessibility of social network service makes a unique contribution to our understanding of mobile social network service usage behaviour.
Keywords: Mobile Social Network Services, Mobile Data Services, User Intention, Social Influence

BibTeX entry:

@INPROCEEDINGS{inpNiGuBo12a,
  title = {Mobile Social Network Services: Chinese Users’ Adoption Patterns},
  booktitle = {Proceedings 11th ICMB 2012},
  author = {Nikou, Shahrokh and Guo, Jie and Bouwman, Harry},
  series = {2012 International Conference on Mobile Business},
  editor = {Scornavacca, Eusebio},
  publisher = {TuDelft},
  pages = {217–228},
  year = {2012},
  keywords = {Mobile Social Network Services, Mobile Data Services, User Intention, Social Influence},
}

Belongs to TUCS Research Unit(s): Institute for Advanced Management Systems Research (IAMSR)

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