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Travel Information Search - The Presence of Social Media

Pirkko Walden, Christer Carlsson, Papageorgiou Alexandros, Travel Information Search - The Presence of Social Media. In: Roy Sterritt (Ed.), Proceedings of the 44th Hawaii International Conference on System Sciences , 1–10, IEEE CONFERENCE PUBLICATIONS, 2011.

Abstract:

In this paper we will study the intersection of conceptual frameworks that deal with travel, information search and social media, in order to investigate the presence of social media in travel information search. Social media could become a communication channel for the hospitality industry. This may offer some benefits for the tourists and travellers - as well as for the hospitality industry. Extensive research has over the years been carried out on methods and technology for travel information search and there has been a growing research on social media and its influence on the lives of its users. There has not been much research on social media as a channel for the search for travel information. Here we will build on a study by Xiang and Gretzel (2009) but shift the focus to specific hotel brand search in order to gain an understanding of how social media influences the search for travel information.

BibTeX entry:

@INPROCEEDINGS{inpPiChPa11a,
  title = {Travel Information Search - The Presence of Social Media},
  booktitle = {Proceedings of the 44th Hawaii International Conference on System Sciences },
  author = {Walden, Pirkko and Carlsson, Christer and Alexandros, Papageorgiou},
  editor = {Sterritt, Roy},
  publisher = {IEEE CONFERENCE PUBLICATIONS},
  pages = {1–10},
  year = {2011},
  keywords = {Travel Information Search, Social Media},
}

Belongs to TUCS Research Unit(s): Institute for Advanced Management Systems Research (IAMSR)

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