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Are you Efficient, Trendy or Skilful? An exploratory segmentation of mobile service users

Anna Sell, Pirkko Walden, Christer Carlsson, Are you Efficient, Trendy or Skilful? An exploratory segmentation of mobile service users. In: George M. Giaglis, Vladimir Zwass (Eds.), Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR), 116 - 123 , IEEE Computer Society, 2010.

Abstract:

In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

BibTeX entry:

@INPROCEEDINGS{inpSeWaCa10a,
  title = {Are you Efficient, Trendy or Skilful? An exploratory segmentation of mobile service users},
  booktitle = {Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)},
  author = {Sell, Anna and Walden, Pirkko and Carlsson, Christer},
  editor = {Giaglis, George M. and Zwass, Vladimir},
  publisher = {IEEE Computer Society},
  pages = {116 - 123 },
  year = {2010},
}

Belongs to TUCS Research Unit(s): Mobile Commerce, Institute for Advanced Management Systems Research (IAMSR)

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