You are here: TUCS > PUBLICATIONS > Publication Search > Is the Internet changing the d...
- TUCS Publication Series
- How to Publish in TUCS Series
- Publication Search
- Publication Graph
- Publication Input
- Publication Input Guide
- JuFo Browser
Is the Internet changing the dominant logic of marketing?
Malin Brännback, Is the Internet changing the dominant logic of marketing?. European Journal of Management , 1997.
BibTeX entry:
@ARTICLE{jBrannback97b,
title = {Is the Internet changing the dominant logic of marketing?},
author = {Brännback, Malin},
journal = {European Journal of Management},
year = {1997},
}
Publication Forum rating of this publication: level 1