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The Knowledge-Based Marketing Concept, A Basis For Global Business
Malin Brännback, The Knowledge-Based Marketing Concept, A Basis For Global Business. Human Systems Management , 1997.
BibTeX entry:
@ARTICLE{jBrannback97c,
title = {The Knowledge-Based Marketing Concept, A Basis For Global Business},
author = {Brännback, Malin},
journal = {Human Systems Management},
year = {1997},
}
Publication Forum rating of this publication: level 1