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Enriched Presence Information on Converged Communication Platforms: A Quasi-Experiment

Mark De Reuver, Shahrokh Nikou, Harry Bouwman, Enriched Presence Information on Converged Communication Platforms: A Quasi-Experiment. Convergence: The International Journal of Research Into New Media Technologies , 1–16, 2014.

http://dx.doi.org/10.1177/1354856514520674

Abstract:

Consumers have access to an increasingly wide variety of devices and modalities to communicate with others. The concept of enriched presence information helps users to harness such complexity by showing which device and modality is currently being preferred by their contacts. Operators can offer enriched presence information by utilizing recently developed converged communication standards like Rich Communication Suite (RCS-E). The present paper tests usefulness of enriched presence features for two prototype applications built upon RCS standards. A quasi-experiment shows that users become more positive about the usefulness of enriched presence information after trying out the two applications. While findings suggest operators should introduce services that offer enriched presence information, our troublesome and lengthy prototyping process indicates that operators will not get the services to the market in time to hold off Internet players offering similar functionality.

BibTeX entry:

@ARTICLE{jDeNiBo14a,
  title = {Enriched Presence Information on Converged Communication Platforms: A Quasi-Experiment},
  author = {Reuver, Mark De and Nikou, Shahrokh and Bouwman, Harry},
  journal = {Convergence: The International Journal of Research Into New Media Technologies},
  publisher = {SAGE},
  pages = {1–16},
  year = {2014},
  keywords = {Presence, fixed-mobile convergence, social TV, mobile services, experimental research},
}

Belongs to TUCS Research Unit(s): Institute for Advanced Management Systems Research (IAMSR)

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