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Dynamics of Product Mix Decisions

Olli-Pekka Hilmola, Timo Lainema, Dynamics of Product Mix Decisions. Kvalita Inovacia Prosperita VI(1), 22-35, 2002.

Abstract:

The main research interest in this paper is product mix decisions, especially in dynamic manufacturing context, where there exists several companies, which could compete against each other. However, first the importance of product mix decisions within the static situations is introduced using a simplified example. Afterwards the real-time management game, called REALGAME, is introduced. In this section we will also presented the parameters of this manufacturing management game in the beginning, when ten different student groups started to play against each other. The empirical part consist the analyzed results of this gaming session. According to it we conclude that the concept related to "focused factory" will produce desired results (Skinner 1969, 1974). Thus, chosen product mix strategy will have an effect to the overall performance, and thereafter increase profits significantly.

BibTeX entry:

@ARTICLE{jHiLa02a,
  title = {Dynamics of Product Mix Decisions},
  author = {Hilmola, Olli-Pekka and Lainema, Timo},
  journal = {Kvalita Inovacia Prosperita},
  volume = {VI},
  number = {1},
  pages = {22-35},
  year = {2002},
}

Belongs to TUCS Research Unit(s): Network Economics Institute

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