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Ubiquitous Use of Mobile Social Network Services

Shahrokh Nikou, Harry Bouwman, Ubiquitous Use of Mobile Social Network Services. Telematics and Informatics ?, 1–12, 2013.

http://dx.doi.org/10.1016/j.tele.2013.11.002

Abstract:

Smartphones are becoming increasingly penetrated among people. Social networking is
one of the most popular applications that are being widely used through smartphones.
The current research aims to understand Chinese users’ behaviour and identifies factors
that impact intentions toward the usage of the social network services via handheld
devices. By making use of Structural Equation Modelling technique based on a sample of
297 respondents, the research findings show that, technology acceptance model and its
variants can only be used as an instrument to understand users’ adoption behaviour. The
research findings reveal that mobility in concert with perceived ease of use, use context,
and critical mass in concert with social influence impact users’ behavioural intention
and usage significantly. Moreover, habitual behaviour of users plays a particularly important
role toward the use of mobile social network services.

BibTeX entry:

@ARTICLE{jNiBo13a,
  title = {Ubiquitous Use of Mobile Social Network Services},
  author = {Nikou, Shahrokh and Bouwman, Harry},
  journal = {Telematics and Informatics},
  volume = {?},
  publisher = {Elsevier},
  pages = {1–12},
  year = {2013},
  keywords = {Mobile social network services, Habitual behaviour, Critical mass, Social influence, Use context},
}

Belongs to TUCS Research Unit(s): Institute for Advanced Management Systems Research (IAMSR)

Publication Forum rating of this publication: level 1

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