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Exploring the relevance of Relationship marketing theory for product packaging of IT services
Malin Brännback, Petteri Nieminen, Exploring the relevance of Relationship marketing theory for product packaging of IT services. In: MIS - shaped or misshaped? Emerging issues in the new global arena, Proceedings of the IFIP WG 8.7 Working Conference, TUCS General Publications, TUCS, 1998.
BibTeX entry:
@INPROCEEDINGS{pMaPe98a,
title = {Exploring the relevance of Relationship marketing theory for product packaging of IT services},
booktitle = {MIS - shaped or misshaped? Emerging issues in the new global arena, Proceedings of the IFIP WG 8.7 Working Conference},
author = {Brännback, Malin and Nieminen, Petteri},
series = {TUCS General Publications},
publisher = {TUCS},
year = {1998},
}