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Gender Differences in Customer Trust in the Context of B2C Online Services: Towards a Research Agenda for Cultural Exposition

Matti Mäntymäki, Reetta Raitoharju (Eds.), Gender Differences in Customer Trust in the Context of B2C Online Services: Towards a Research Agenda for Cultural Exposition, In Proceedings of the 9th Annual Global Information Technology Management World Conference (GITMA 2008), Atlanta, USA, 22.-24.6.2008. , 2008.

BibTeX entry:

@PROCEEDINGS{pMaRa08a,
  title = {Gender Differences in Customer Trust in the Context of B2C Online Services: Towards a Research Agenda for Cultural Exposition},
  series = {In Proceedings of the 9th Annual Global Information Technology Management World Conference (GITMA 2008), Atlanta, USA, 22.-24.6.2008. },
  editor = {Mäntymäki, Matti and Raitoharju, Reetta},
  year = {2008},
}

Belongs to TUCS Research Unit(s): Network Economics Institute

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