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An Overview on Mobile Services Success/Failure and Similarities/Differences of Services Designed by Mobile Network Operators or Interactively by Future Users

Shahrokh Nikou, An Overview on Mobile Services Success/Failure and Similarities/Differences of Services Designed by Mobile Network Operators or Interactively by Future Users. 113, 2010.

Abstract:

Mobility is an area in which technology has had a fundamental impact on the everyday lives of people. Mobile cellular has been the most rapidly adopted technology in history. Mobile phones are the most popular and widespread personal technology on the planet, at the moment there are more than 4.6 billion mobile subscriptions globally.
With innovative technologies and high-speed data services, telecommunication industry and mobile communications continue to evolve. In many countries, mobile phones have overtaken fixed lines. In this dynamic context, mobile services are designed, developed and launched more and more everyday.
The perspective taken by this paper is the one which presents a number of mobile services designed and launched by Mobile Network Operators or third party software developers and have been successful. It, at the same time, discusses a number of mobile services which have been designed and launched interactively by future users or partly with them. Then, taxonomy will be built in order to try to find out what explains the success in both cases, what the similarities and what the differences are. Finally, number of hypotheses will be formulated to show the reasoning that builds the success or failure. It is noteworthy that, the services presented in this paper are in no particular priority order. However, the first 10 mobile services are being discussed in this report are ones which have been designed and launched by MNOs and third party software developers and the rest are designed and launched to the market by future users or interactively with them.

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BibTeX entry:

@TECHREPORT{tNikou10a,
  title = {An Overview on Mobile Services  Success/Failure and Similarities/Differences of Services Designed by Mobile Network Operators or Interactively by Future Users},
  author = {Nikou, Shahrokh},
  number = {113},
  year = {2010},
}

Belongs to TUCS Research Unit(s): Mobile Commerce

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