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Department: Any ÅAU / Department of Information Technologies UTU / Department of Information Technology UTU / Department of Mathematics and Statistics UTU / Turku School of Economics, Institute of Information Systems Sciences

Research Unit: Any Algorithmics and Computational Intelligence Group (ACI) Biomathematics Research Unit (BIOMATH) Communication Systems (ComSys) Computational Biomodeling Laboratory (Combio Lab) Data Mining and Knowledge Management Laboratory Distributed Systems Laboratory (DS Lab) Embedded Computer and Electronic Systems (ECES) Embedded Systems Laboratory (ESLAB) FUNDIM, Fundamentals of Computing and Discrete Mathematics Institute for Advanced Management Systems Research (IAMSR) Learning and Reasoning Lab Software Construction Laboratorium Software Development Laboratory (SwDev) Software Engineering Laboratory (SE Lab) Turku BioNLP Group Turku Optimization Group (TOpGroup) UTU Information Systems Science (ISS)

Publication type: Any Monographs Edited books Edited special issues of journals Edited proceedings Articles in journals Articles in proceedings Chapters in edited books Ph.D. thesis Lic. thesis Technical reports

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Articles in journals (9):

• Malin Brännback, Shahrokh Nikou, Harry Bouwman, Value systems and intentions to interact in social media: The digital natives. Telematics and Informatics 34(4), 365–381, 2017.
• Malin Brännback, Jussi Puhakainen, Web-Marketing: Has the distinction between products and services on the Internet become obsolete. Journal of Market-Focused Management 3(1), 47-58, 1998.
• Malin Brännback, Strategic Thinking and Active Decision Support Systems,. Journal of Decision Systems 6(1), 9–22, 1997.
• Malin Brännback, Is the Internet changing the dominant logic of marketing?. European Journal of Management , 1997.
• Malin Brännback, The Knowledge-Based Marketing Concept, A Basis For Global Business. Human Systems Management , 1997.
• Malin Brännback, Franck Tétard, Thomas Beijar, Structuring Unknown Realities Using Group Support Systems. Journal of Decision Systems 6(4), 369–390, 1997.
• Malin Brännback, Timo Leino, Special section of EURO Working Group on DSS. Journal of Decision Systems 4(1), 1995.
• Malin Brännback, Pentti Malaska, Cognitive Mapping Approach Analysing Societal Decision-Making. World Futures 44, 231--245, 1995.
• Malin Brännback, Decision Support Systems for Strategic Management. Journal of Decision Systems 3(2), 95–114, 1994.

Articles in proceedings (13):

• Ilkka Kivimäki, Jussi Puhakainen, Malin Brännback, The Changes in Consumer Targeted Products in the Dawn of the Network Age. In: the proceedings of Global Information Technology Management-conference, Memphis, 2000, 2000.
• Elina Syrjänen, Jussi Puhakainen, Helen Regan, Pekka Turunen, Malin Brännback, Electronic Services In Healthcare - a visit to a virtual hospital. In: Proceedings of the HC2000 conference, Harrogate, 2000.
• Malin Brännback, Jussi Puhakainen, Riitta Söderlund, Cyberapothecary - A Study of The Use of The Web Among Finnish Pharmacies. In: proceedings of the 15th Nordic Conference on Business Studies, 1999.
• Malin Brännback, Petteri Nieminen, Exploring the relevance of Relationship marketing theory for product packaging of IT services. In: MIS - shaped or misshaped? Emerging issues in the new global arena, Proceedings of the IFIP WG 8.7 Working Conference, TUCS General Publications, TUCS, 1998.
• Malin Brännback, Markku I. Nurminen, Pekka Reijonen, Present or Telepresent: The difference that makes the difference. In: R. Suomi, P. Jackson, L. Hollmén, M. Aspnäs (Eds.), Teleworking environments, the third International Workshop on Telework, TUCS general publications, 1-10, 1998.
• Jussi Puhakainen, Malin Brännback, Business-to-business Electronic Commerce: Possibilities and Problems Facing Companies Entering the Electronic Age. In: Kangas Suomi Roche (Ed.), MIS - shaped or misshaped? Emerging issues in the new global arena, TUCS general Publication, 311-319, TUCS, 1998.
• Malin Brännback, Core Competencies - Understanding the dominant logic of a global company. In: Proceedings of the 5th workshop on Managerial and Organisational Cognition, 1997.
• Malin Brännback, Core Competencies a Basis for Project-Based Industry. In: Proceedings of the First International Workshop on Project-Based Industry, 1997.
• Malin Brännback, Franck Tétard, Thomas Beijar, Cope-ing with Group Support Systems. In: Proceedings book from 7th EURO Working Group on DSS 6-8.6 1996, 1997.
• Malin Brännback, DSS: Rethinking Strategic Management. In: Perspectives on DSS, 1996.
• Malin Brännback, Active DSS and Tracing Strategic Thought. In: EUFIT95, Third European Congress on Intelligent Techniques and Soft Computing Aachen, Germany, 1222--1230, 1995.
• Malin Brännback, Pentti Malaska, Value-Focused Thinking: Structuring Strategic Decisions. In: Decision Science and Applications, Meddelnade Från Ekonomisk-Statsvetenskapliga Fakulteten vid Åbo Akademi A:459, Åbo Academi Press, 1995.
• Malin Brännback, Patrik Rantanen, Measuring Improved Decision-Making. In: DSS-Galore, Meddelanden Från Ekonomisk-Statsvetenskapliga Fakulteten vid Åbo Akademi, Ser. A:427, 1995.

Chapters in edited books (7):

• Malin Brännback, Jussi Puhakainen, Internet: The De-Humanized Service Dilemma. In: Christer Carlsson (Ed.), Information Systems Day, TUCS General Publications, 7-25, TUCS, 1999.
• Malin Brännback, Jani Salonen, A Chromatic Odyssey: Exploring the meaning of colour in traditional and electronic commerce. In: Christer Carlsson, Eriksson Inger (Eds.), Global&Multiple Criteria Optimization and Information Systems Quality, Åbo Akademi Press, 1998.
• Malin Brännback, DSS: They DO Work. In: Multicriteria Analysis, 465--474, Springer-Verlag, 1997.
• Malin Brännback, Jaap Spronk, A Multidimensional Framework for Strategic Decisions. In: Multiple Criteria Decision Making, 581--590, Springer-Verlag, 1997.
• Malin Brännback, Competence-Based Competition - The New Firm Strategic Structure. In: Exploring the Limits of Support Systems, TUCS General Publication, TUCS General Publication, 1996.
• Malin Brännback, On Knowledge and Strategic Management - The appreciative approach. In: The Art and Science of Decision-Making, Åbo academy Press, 1996.
• L. Albäck, Malin Brännback, Thomas Finne, K Nihtilä, Patrik Rantanen, Cognitive maps: an attempt to trace mind and attention in decision-making. In: Cognitive Maps and Strategic Thinking, Meddelanden Från Ekonomisk-Statsvetenskapliga Fakulteten vid Åbo Akademi A: 442, Åbo Akademi Press, 1995.

Ph.D. thesis (1):

• Malin Brännback, Strategic Decisions and Decision Support Systems. 1996.

Technical reports (13):

• Malin Brännback, Riitta Söderlund, Interactive InformationServices for Wellness Support: A Research Agenda. TUCS Technical Reports 258, Turku Centre for Computer Science, 1999.
• Malin Brännback, Jussi Puhakainen, Redesigning the Service Concept for the Age of the Internet. TUCS Technical Reports 156, Turku Centre for Computer Science, 1998.
• Malin Brännback, Jussi Puhakainen, The Diffusion of Internet Businessand the Renaissance of Conventional Wisdom. TUCS Technical Reports 215, Turku Centre for Computer Science, 1998.
• Malin Brännback, Jussi Puhakainen, In Search for Differencies - has the distinction between products and services on the Internet become obsolete. TUCS Technical Reports 167, Turku Centre for Computer Science, 1998.
• Malin Brännback, The Meaning of Globalisation of Business - On Knowledge and Customers. 1, 1997.
• Malin Brännback, Franck Tétard, Thomas Beijar, Structuring Unknown Realities Using Group Support Systems. 4, 1997.
• Malin Brännback, Measuring Intelligence in Group Decision-Making, IAMSR Research Reports. 3, 1996.
• Malin Brännback, DSS - A New Foundation for Strategic Thinking. 2, 1995.
• Malin Brännback, Jaap Spronk, A Multidimensional Framework for Strategic Decisions. 0, 1995.
• Malin Brännback, Jaap Spronk, Managing Critical Success Factors as Value-Focused Strategic Thinking. 7, 1995.
• Malin Brännback, Decision Support for Strategic Management. 2, 1994.
• Malin Brännback, Patrik Rantanen, Improving Managerial Decision-Making. 1, 1994.
• Malin Brännback, An Expert System Approach to Strategic Market Management in the Pharmaceutical Industry. , 1993.